"Predetermine the objectives you want to accomplish. Think big, act big and set out to accomplish big results."

Mark Victor Hansen

All elements of marketing should be SMART – Strategic, Measurable, Actionable, Relevant and Time-sensitive and all elements should play well together: There is exactly one, extremely brief, opportunity to make a good first impression

Marketing: Internal & External Communications
• Marketing Communications (Marcom)
• Corporate communications (Corpcom)
• Press & Public Relations (PR)
• Partnering & co-opting
• Event planning and management
• Product strategy
• Market strategy

Investor Relations
• Road shows
• Communication strategies
• Investor Relations (IR)
• Access guidelines
• Presentations/Pitch books